Company

OUR VALUES

There are other vehicles for those who want to live life on their own terms. We invite you to explore New Earth to see if our values align with yours. Over the years we have attracted an amazing family who are passionate about what we stand for.

Live Give and Grow best embody our core values:

Living with integrity
Compassion and respect for others
Collaboration and partnership
Sustainability for the planet
Authenticity in our message
Brand excellence

YOU WERE MEANT TO LIVE LIFE TO THE FULLEST

To live fully means to be healthy first—healthy in body, mind, and spirit. The New Earth experience is anchored in a powerful line of whole wild superfoods, scientifically designed and produced to the most exacting specifications in the industry. We create products you have to experience to believe. And at New Earth, it’s not enough to make great products.
WE’RE HERE TO MAKE PRODUCTS THAT CHANGE PEOPLE’S LIVES.

 

AUTHENTICITY. EXCELLENCE. LEGACY.

Our company grows directly out of the values inherent in our products. After all, algae and fungi are no trend. They’re the original superfoods. They’ve been here since the beginning of life on earth. We take those values as our own. Our no-compromise stand on the quality and integrity of our products extends to all we do, from our manufacturing to our customer service.
IT’S WHY WE ARE TRANSFORMING THE INDUSTRY.

OUR STANDARDS

A company’s strength rests on the value of its products. There is only one acceptable standard: excellence. We’ve taken the time to make our products Certified Kosher, Certified Halal, USDA-certified organic, NSF GMP-registered, and GMP for SportsTM-registered. GMP (Good Manufacturing Practice) is the gold standard of the food industry. It means our ingredients are thoroughly tested, contaminant-free, and 100% pure. Every product contains exactly what it says it does on the label.
THIS IS EXCELLENCE YOU CAN COUNT ON.

 

OUR CULTURE

We’ve built New Earth on three pillars: Live • Give • Grow.

Live: To live fully means to be healthy first—healthy in body, mind, and spirit.

Give: Giving is such a core part of who we are that we’ve integrated it into the way we do business. New Earth’s vision is to bring the power of Earth’s First FoodsTM to every body and every soul on the planet.

Grow: The ideal business model offers the opportunity not only to grow financially, but to also grow as a whole person.

These pillars allow us to attract a certain caliber of people: those who are passionate about living in the fullness of whole health, driven by a desire to empower others and serious about growing rewarding lives.

OUR PROMISE

We understand this business is a partnership. We don’t take that lightly. You are looking to grow a sustainable, long-term income stream. We feel the same way. We know our partnership brings real value to you and your family. We deliver support that matches the unparalleled quality of our products.

Our People

BILAL RUKNUDDEEN
CEO

WITH A CAREER IN INTERNATIONAL BUSINESS THAT STARTED AT 14 YEARS OF AGE, BILAL HAS ALWAYS BEEN AN ENTREPRENEUR. Growing up in a family of successful entrepreneurs helped. So did studying in international relations and global business at the University of Southern California, along with his work as a research analyst at Merrill Lynch in Los Angeles and New York. He served as financial director for a lifestyle accessories company (taking it from a few hundred thousand to $6.7 million in four years) and ran his own successful startup business in Dubai, United Arab Emirates.

Bilal is helping take New Earth to new heights. He knows the impact our business can have on millions of people the world over.

JERRY ANDERSON
PRESIDENT

JERRY ANCHORS OUR COMPANY WITH A KNOWLEDGE OF THE PACIFIC NORTHWEST AND OUR CORE PRODUCT’S UNIQUE ECOSYSTEM. He has been the driving force behind New Earth’s strides in harvesting and processing technologies over the past 15+ years. A research and development scientist with degrees in chemistry and history, Jerry began working here in 1998 in our R&D department. He became the company’s President in 2010.

A health and outdoor fitness enthusiast and Klamath Falls native, Jerry has always held New Earth as a labor of love.

KEVIN LARSON
VP SALES & FIELD DEVELOPMENT

KEVIN HAS BEEN LEADING TEAMS AND CREATING STRATEGIC SALES AND MARKETING INITIATIVES FOR MORE THAN 20 YEARS in industries including software, education, and network marketing. He has propelled brands onto the global stage. Joining the New Earth executive team in 2013, Kevin says he found “the pinnacle of entrepreneurship” here. Kevin believes the best way to make a difference is by giving a life of service, one person at a time.

DOUG JACKSON
VP OPERATIONS

DOUG WAS A PIVOTAL FORCE IN THE DEVELOPMENT OF THE TECHNOLOGY AND MANUFACTURING OPERATIONS AT NEW EARTH. As a mechanically gifted 19-year-old college undergrad, he helped design and supervise construction of the innovative lake harvester that became the forerunner of New Earth’s present-day technology. With degrees from Oregon Institute of Technology in structural and civil engineering, he brings a wealth of technical expertise and knowledge to the task of managing New Earth’s multifaceted operation.

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